Maria Piacentini
Professor, Lancaster University Management School
Maria Piacentini is a leading expert in consumption insights, focusing on real-world problems of global significance for marketing practice and public policy. She is a Professor in the Marketing Department and Associate Dean for Research at Lancaster University Management School. Her work has been published in international social sciences and marketing/management journals. She is a co-chair of the Academy of Marketing SIG Consumer Research with Societal Impact, and on the steering committee for the international Transformative Consumer Research (TCR) network. Maria was the Co-Principal Investigator for the UKRI NERC-funded “Plastic Packaging in People's Lives” (PPiPL) Project and she is now co-leading the Engineering and EPSRC-funded PPiPL spin-off project “In the Loop”.