Mats Linder is the CEO and founder of MLSH Consulting, supporting organisations with strategy and innovation for a circular economy. He has worked extensively for Ellen MacArthur Foundation (EMF) with their toolkit for policy makers and their report on intelligent assets. Today, Mats supports the EMF part-time, mainly by working with their New Plastics Economy Initiative, where he set up and ran a $2M Innovation Prize. Prior to working with EMF he was a consultant at McKinsey & Company. Mats is a chemist by training, holding a PhD from KTH Royal Institute of Technology.